What is Staging?

Zen PebblesStaging is defined as a three step process used to prepare a property for sale, regardless of price or location.  Staging is a service, usually executed by a professional to enhance property presentation using lifestyle selling techniques, in order to secure an acceptable offer from a buyer.

Staging is creating a broad appeal, using “buyers” eyes, rearranging, refreshing, reducing, adding colour and appeal, selling the space, honoring the homeowner and their belongings, and a key marketing tool.

Benefits of Home Staging

Professionally staged homes look better in advertising and internet marketing.

Realtors® recognize staged homes as premium listings that result in greater showings.

Appraisers are more likely to assess staged homes at full market value.

Buyers and building inspectors view staged homes as maintained homes.

Staged properties sell faster and for a higher price.